Didier Cigars is a newcomer to the U.S. market and the 2025 Premium Cigar Association (PCA) Trade Show. Founded by Didier Lazare Benitah, born in France and now residing in Miami, the brand draws inspiration from the fashion industry, where Didier worked for several decades. He brings the concept of Haute Couture to the cigar industry. Haute Couture refers to exclusive, custom-fitted clothing found in high-end fashion. Similarly, Didier applies this concept to the packaging and manufacturing of cigars.

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