Each year at the Premium Cigar Association (PCA) Trade Show, Gurkha introduces several new releases, and 2025 was no exception. A few years ago, Gurkha decided to emphasize its capabilities as a cigar maker, which led to a more simplified packaging approach. However, in the past couple of years, Gurkha has returned to its roots with more ornate and elaborate packaging while continuing to enhance its cigar-making skills. Additionally, the 2025 PCA Trade Show featured the unveiling of a new brand, Volition America, which was launched in late 2024 and presents an entirely different theme.

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