The story at the 2025 Premium Cigar Association (PCA) Trade Show at JRE Tobacco Co was Julio R. Eiroa. While Julio was not at the show, his presence was felt from the day the show opened. That is because the Trade Show opened with a preview of the upcoming docudrama Hand Rolled: Julio R. Eiroa. As the name indicates, this installment tells the story of legendary grower and cigar maker, Julio R. Eiroa. Julio is the father of Christian and Justo Eiroa, who are also featured in the movie. However, that wasn't all. This year, the long-awaited Julio R. Eiroa 85th birthday cigar (albeit it is getting released after he celebrated his 87th birthday), and once again, JRE continues its trajectory of innovation. Finally, a new line called Camp Aladino will first be offered to retailers who have visited the JRE Tobacco Farm in Honduras.

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