"Content is the most important aspect of the design world right now," says Manny Marcano, president of EMA Design Automation. Over the past nearly three decades, he has grown EMA into the leading Cadence Channel Partner as the exclusive distributor of OrCAD in North America. EMA has also developed a series of its own software products for library management, component supply chain data, and conducts training. He talks about the role of automation and whether designers are keeping up with their profession with PCB Chat host Mike Buetow.