Dave Trail, vice president of sales for the SMT & Electronics Business Unit of Critical Manufacturing, has over 25 years of experience in electronics manufacturing equipment, processes, and manufacturing executions systems software. Throughout his career, he has been a pioneer and proponent of the evolution of manufacturing from Industry 3.0 to Industry 4.0, Big Data Analytics, and the Industrial Internet of Things, and he has helped to bring those tools to some of the world’s largest multinationals. Dave talks about the use of MES and augmented reality (AR) in electronics assembly with PCB Chat host Mike Buetow.