Donna Rainone and Mike Rainone are the founders of PCDworks. PCDworks is a technology development company that helped develop hardware for over 50 big companies in the oil and gas, transportation, healthcare and several other industries; and now helping startups with a new incubator model. We first talk about lessons learned from building innovative hardware products for big companies; how they use principles of epistemology while developing new products; how they borrow lessons from their training in psychology, architecture and engineering in this process; challenges with innovation at big companies; and then talk about their transition to helping startups with all this experience, where we talk about their ideation sessions; how they work with founders; their observations on common mistakes that founders make in the hardware space; infrastructure they provide and related topics.

Shownotes: - https://www.pcdworks.com - Work with big companies - Tracking down the best around the world - Using psychology while working with people you don't know - Epistemology: Everything in product development process is a hypothesis - Ideation sessions - Oil companies learning from human biology: Pumps and pipes conference - Decomposing problems - Working with startups - Common mistakes and dipping into experiences to build better products - How could startups work with PCDworks -  "Letter of intent" is worth the toilet paper that it is written on - Infrastructure at PCDworks - Intellectual property agreements - What would it cost to work with PCD? - Mistakes to avoid - Contact: https://www.pcdworks.com/contact