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Many regard Jay Sarno as the father of the themed casino as well as the mind behind family friendly Las Vegas.  His contributions to the strip, Caesars Palace and Circus Circus, are complete opposites on the theme and customer base scale.  While he was many things, a womanizer and a gambling addict, no one can dispute that he was also a visionary.  Jay Sarno was exactly what Vegas wanted during a time when all its current owners were being scrutinized by attorney general Bobby Kennedy; a legit guy with no previous connection to organized crime.

 

If you're interested in learning more about Jay Sarno, check out

Grandissimo 

The Players: The Men Who Made Las Vegas 

Sharks in the Desert 

lvstriphistory.com 

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Battle Born Pins 

Vintage Vegas Shirts