Maarten Bosch, CEO of Mosa Meat, Rahul Ray, Senior Director of Tyson Ventures, and Prof Yaakov Nahmias, founder of Future Meat, discuss the future of cultivated meat and how the maturing movement can go from the initial novelty factor to becoming part of consumers' normal diets. The discussion is moderated by Louisa Burwood-Taylor at the Pinduoduo Food Systems Forum.