Attention is the foundation of all communication. Like the old saying about if a tree falls in a forest and no one hears it, does it actually make a noise? It determines how much of your message they get, how they perceive it, and how much they remember.

Have you ever had the experience of having someone hang on your every word, giving you their full attention in a sincere effort to profit from what you're saying? Feels great, doesn't it? But how often does that happen? This podcast will show you how to make it happen.