In the last few weeks, I noticed that the private equity digital playbook is changing, What initiatives are given priority in a crisis?

When I started with private equity value creation it was 2009, the height of the last recession. This was the time when private equity firms got more hands on with their portfolio companies to help them through disruption. For most firms, this was the first time they formed an operating team focusing on cross-portfolio initiatives and hired their first IT operating partners. In my experience, PE firms always had an effective playbook for managing through business disruption and in 2009 they added some digital strategies to the mix. In those days it was spend analytics and e-sourcing to help companies reduce cost and maverick spend. It was also the time firms started using sales analytics and e-commerce as core elements of a crisis management playbook.