Sherice & Noel were carving out a new path in cannabis, with a service to contract out vendor days for brands. Then Covid hit, making a business model around in-person events a great uncertainty. They adapted by creating an online education platform to connect budtenders with brands, and it looks like the vendor day business is ramping up again.

Listen to our guests reveal tips and tricks for in-store branding and their path in building a new market segment. Sherice Edmonds & Noel Adams are the Founders of Urban Yeti Events and Get Higher Education.

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