As new technologies develop, businesses have to find the right product market fit for these innovative technologies. Finding that fit for a new technology is hard enough, but mixing in a new industry, like cannabis, makes it even more difficult. 

Part-2-Business w/ Israel Gasperin, Founder & CEO, Zentrela

We discuss Zentrela’s 7 years and multiple pivots before finding a product market fit with their novel EEG Neurotechnology that objectively measures the psychoactive effects of cannabis.

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