This conversation with Max Mayes surrounds how entrepreneurs can build rock solid relationships, and connect with their audience. Max shares his ideas about how you can optimize your marketing to create long term customers instead of focusing on volume and lowest cost of lead acquisition. For those in the coaching space, this is a powerful lesson to understand the lifetime value of your clients, which makes the investment of time and money on the front end worth it in the long run. We also share an interesting discussion around the presence of God, and spirituality as it relates to being a good person. Max has a truly fascinating perspective and faith. You’re going to love this one 👊🏼. Find max on IG @maxmayes