Are pets really "starter children" for Millennials? 

Rick and Rick defend this unfairly maligned generation and debunk the marketing BS that goes with it.  

As for this "fur baby" stuff? You won't believe your ears. 

A Rick & Rick Quick Take from the archive.

Are pets really "starter children" for Millennials? Rick and Rick defend this unfairly maligned generation and debunk the marketing BS that goes with it. As for this "fur baby" stuff? You won't believe your ears. A Rick & Rick Quick Take from the archive.

Are pets really "starter children" for Millennials? 

Rick and Rick defend this unfairly maligned generation and debunk the marketing BS that goes with it.  

As for this "fur baby" stuff? You won't believe your ears. 

A Rick &amp; Rick Quick Take from the archive.

'Peak Millennial' & the 'Fur Baby' Economy—a Rick & Rick Quick Take

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

Business

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual &amp; augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

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'Peak Millennial' & the 'Fur Baby' Economy—a Rick & Rick Quick Take

'Peak Millennial' & the 'Fur Baby' Economy—a Rick & Rick Quick Take