Authentic Influence

Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand


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On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.

Today, you'll learn:

  • How Pearle Vision pursues a "Quality care brand" strategy
  • How the brand builds trust through doctors as franchisees
  • Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
  • Tips on how to become a more authentic marketer
  • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner

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