Georgina is on a mission to reduce overconsumption through positive storytelling. As the founder of pebble, she has been inspiring consumer change through her much-loved magazine, events and community for the last 4 years. She has 17 years experience as a magazine publisher and editor, has worked with corporations and charities as an editorial and comms strategist and her first book, Is It Really Green? is out in January 2021. She hates the word sustainable and is allergic to jargon.