In this episode of Logistics Business Conversations, host Peter MacLeod talks with Jim Ryan, founder of Sentry Protection Products, about the parallels between cycling and warehouse safety. Ryan shares how his passion for cycling mirrors his approach to business—emphasizing continuous progress, planning for uncertainty, and working collaboratively. He discusses Sentry’s development of energy-absorbing safety products and the challenges of gaining industry acceptance. Highlighting innovations like the Collision Sentry sensor system, Ryan stresses that investing in safety is not just about equipment, but about protecting people and ensuring long-term business success.

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