Pediatric influenza vaccination rates are consistently lower than other childhood immunizations, a problem that’s often driven by parental hesitancy. Whether it's a lack of understanding of the possible severity of the flu or deeply held beliefs about the vaccine's safety, knowing how to address parents' concerns is key to improving uptake and protecting children from getting sick. Joining Dr. Charles Turck to discuss these concerns and provide practical recommendations on building confidence in the flu shot are Drs. Buddy Creech and Wendy Wright. Dr. Creech is Professor of Pediatrics at Vanderbilt University Medical Center in Nashville, and he's also the Director of the Vanderbilt Vaccine Research Program and leads NIH- and CDC- funded vaccine safety efforts. Dr. Wright is a board-certified adult and family nurse practitioner based out of Amherst, New Hampshire, as well as the owner of the Wright and Associates Family Healthcare.