01.05.2015 - By James Hahn II
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Episode 22 is dedicated to Dino Ciccarelli and Fulton Hahn.
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Pedigree Technologies CEO, Alex Warner, Bakken 2015 Interview Transcript
James Hahn II: Joining The Tribe on the podcast today is Alex Warner. Alex is the founder of Pedigree Technologies. Pedigree Technologies enables intelligent operations in oilfield by getting ability to track locate and monitor all of your equipment and basically coordinate all of your operations in real time. He is joining us from that the heart of the Bakken up there in Fargo, North Dakota and has graciously given us some time today. Alex Warner, thank you very much for joining us on the podcast.
Alex Warner: Thanks for having me.
James Hahn II: I’m really fascinated because we met at the Texas Showdown out in Grapevine and right away it was obvious you are very much statistic driven. I can tell that’s a passion of yours, making sure that you can track everything. Give us your story on Pedigree Technologies. How long you been around and what was the genesis of this idea?
Alex Warner: We started the company in 2004. I actually grew up on a farm in North Dakota and decided I wanted to get into the tech business. So I went to work in Los Angeles and Minneapolis and I got interested in networking technologies of the whole of technology spectrum. I did some work for Microsoft, and I worked for some some companies out of Minneapolis-St. Paul, consulting companies. I realize that we’re going to be networking all kinds of things beyond what we normally consider networking, cell phones and laptops. So we’re gonna connect all kinds of sensor-enabled things to the Internet.
Some of these things, people are aware of a brand name like OnStar. But if you can imagine OnStar for generators. OnStar for mud pumps. OnStar for frac tanks. So that we can basically get information through the web through wireless technologies into cost-effective hardware technologies. To understand where our equipment is, how it’s running, where our people are, and coordinate our operations.
We started to build system software that would do that, and it caught the attention of the Department of Defense. We had some prototypes we had delivered in various industries. They called and said, “We could really use this. It’s a new kind of approach to how we can use sensing technology to understand operations be...