IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.

Pedro Martins and Martin Jones

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

The New Business Diaries are brought to you by the IPA’s New Business & Marketing Group. In this series we will be speaking to some of the biggest names in our industry on the hot topics within the new business world.

Business

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. The New Business Diaries are brought to you by the IPA’s New Business & Marketing Group. In this series we will be speaking to some of the biggest names in our industry on the hot topics within the new business world.

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

The New Business Diaries are brought to you by the IPA’s New Business &amp; Marketing Group. In this series we will be speaking to some of the biggest names in our industry on the hot topics within the new business world.

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Pedro Martins and Martin Jones

Pedro Martins and Martin Jones