In this episode of Non-Toxic, we’re talking with beauty critic Jessica DeFino about the evolving culture of male beauty standards. Jessica DeFino is an award-winning beauty reporter whose work has appeared in the New York Times, Vanity Fair, Vogue, and more. A former editor for the Kardashian-Jenner apps, she now writes the newsletter Fleshworld and has been called “the woman the beauty industry fears the most” by the Sunday Herald. From the rise of the metrosexual to the booming trend for unisex products to the intricacies of hair plugs, we explore how the beauty industry is making money by shifting beauty norms to include men.

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