<p>With our clients, I always use the phrase, "peel the onion." It's a metaphor for how to approach advertising your product or service to a specific audience. When you peel the onion correctly, someone will see your ad and think, "WOW, this is just for me!" I go over this concept in this episode, and share how to apply it. </p>

With our clients, I always use the phrase, "peel the onion." It's a metaphor for how to approach advertising your product or service to a specific audience. When you peel the onion correctly, someone will see your ad and think, "WOW, this is just for me!" I go over this concept in this episode, and share how to apply it.

<p>With our clients, I always use the phrase, "peel the onion." It's a metaphor for how to approach advertising your product or service to a specific audience. When you peel the onion correctly, someone will see your ad and think, "WOW, this is just for me!" I go over this concept in this episode, and share how to apply it.&nbsp;</p>

Peeling the Onion = More Specific Advertisements

Where entrepreneurship meets online marketing (... and everything in between). Lessons, ideas, experiments, and more.

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Peeling the Onion = More Specific Advertisements

Peeling the Onion = More Specific Advertisements