In this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all the bells and whistles, and the fluff.

Peep shares his experience on:

--> How do you fight sameness and differentiate your product or service?

--> Correlation between the number of companies in an industry and the sameness among the products and messaging

--> Is positioning more towards the customer or the competitor?

--> His own case study: why CXL Agency was rebranded into Speero?

And a lot more such as message-market fit, learning from mistakes and better ways of experimenting, etc.