It’s easy to keep your clients happy when you're starting out and your audience is small. However, as your business grows, it gets trickier. No matter what you do, there are going to be clients who don’t agree with you. And sometimes, they won’t just be trolls on the internet. They’ll be long-term, loyal, paying clients who decide to stop supporting you the minute you make a decision that doesn’t align with their beliefs. How do you deal with long-term clients turning their back on you? How do you respond when constructive feedback crosses over to negativity? And why does this happen in the first place? Those are just some of the questions we’re looking to answer in today’s episode.