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Penley & The Future of Wine Packaging
This episode is a recording of a webinar talking all things wine packaging with the team at Penley in Coonawarra, South Australia.
Dan Sims plays host with both Erin Fields (Brands & Comms) and John Fabrici (General Manger Sales) at Penley alongside Tully Mauritzen, wine buyer at Vinomofo who helped make this tasting happen.
In short, key Vinomofo customers we sent two versions of the same wine - the Penley ‘Tolmer’ Cabernet Sauvignon, 2020; one in a 750ml bottle and one in a 2lt bag in a box.
We encouraged each customer to open both a number of days before the event and try them side by side that period to see if their first impression, matched their last.
We then gathered for an insightful catch up talking all things alternate packaging, why sustainability is at Penley’s core and why they, and us frankly, recon you should have another look at wine in box.
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By REVELThis episode is a recording of a webinar talking all things wine packaging with the team at Penley in Coonawarra, South Australia.
Dan Sims plays host with both Erin Fields (Brands & Comms) and John Fabrici (General Manger Sales) at Penley alongside Tully Mauritzen, wine buyer at Vinomofo who helped make this tasting happen.
In short, key Vinomofo customers we sent two versions of the same wine - the Penley ‘Tolmer’ Cabernet Sauvignon, 2020; one in a 750ml bottle and one in a 2lt bag in a box.
We encouraged each customer to open both a number of days before the event and try them side by side that period to see if their first impression, matched their last.
We then gathered for an insightful catch up talking all things alternate packaging, why sustainability is at Penley’s core and why they, and us frankly, recon you should have another look at wine in box.