“Back in 2008, Tania Luna founded Surprise Industries as a way to tap into

our culture’s yearning to be surprised. For a small fee, Luna’s company

would surprise you or your family or your company. You just paid a little

monthly subscription fee, and you literally have no clue what will happen.

Surprise Industries might show up at your workplace and unleash a hundred

puppies. Or they might tee up a flash mob, or bring a circus act to your

doorstep… Surprises, Luna discovered, have a paradoxical feature. They tell

us we were wrong; yet paradoxically, we still yearn for this.”