People Are Everything – Season 4, Episode 2 features Carrie Osman, founder of Cruxy, a growth intelligence specialist helping private equity-backed B2B tech companies find product value and price it effectively.
In the full conversation with Julia Duthie, Carrie shares the five most influential people in her life — from her mum (“Mommy O”) and her dad (“Papa”), to her politics teacher Mr. Mew, a pivotal “Miss X” career lesson, and her therapist/coach who helped her understand that confidence and self-esteem aren’t the same thing.
⭐ The Five Influential People Carrie chooses
Divorce after 8 years, remarried 4 years later Standards + support: “Have you done enough?” High competence: MD role, early mornings, “Max Mara”Mr. Mew (Politics/Economics teacher)
Built conviction + clarity of thought“Read a left and a right-wing paper”“Two things can be true at the same time” / “Life’s a dial, not a switch”Helped her study politics and develop a thesis-led, data-challenging mindset“Miss X” (negative career influence)
A “this is what I don’t want to be” momentPowerful self-awareness: “Why didn’t I stand up?”Anti-gossip, anti-side-conversations; values-led leadership shift“Be the pebble, not the wave” → decide to be the waveHannah Arbend (therapist/coach)
Key insight: confidence ≠ self-esteemDeep work, “homework”, transformation into genuine joy/contentment“You’ll smell it on people” (ego with no substance)No gender limits: “you attack the lion”Customer lesson via greeting cards: “You are not the customer.”Detail training + professionalism; “how are they with the receptionist?”John Lennon “Imagine” presentation story (excellent clip moment)Divorced then remarried“Have you done enough?”Mr. Mew & debate/nuanceMiss X + Man in the MirrorConfidence vs self-esteemGreeting card lesson“Ask the receptionist what they thought”John Lennon “Imagine”🎧 Listen/watch on YouTube and all major podcast platforms.
These are thoughtful, honest conversations about being human — full of insight, reflection, warmth and the occasional surprise.
New episodes dropping each week.
🎧 Watch or listen on your favourite podcast platform:
Youtube: https://loom.ly/nb-WD3QApple: https://loom.ly/EgwKsWkSpotify: https://loom.ly/GHo0lEo📲 Follow us on socials: https://loom.ly/gJuJlLQ
If you can’t wait, all three previous seasons are ready and waiting — the perfect way to wind down after a great New Year's celebration. ☕️
📺 Watch Season 1,2 and 3 here ..
👉 Season-1 - https://loom.ly/AhznB6k
👉 Season-2 - https://loom.ly/XGH2jt0
👉 Season-3 - https://loom.ly/t1h2EQ8