There's an old adage in Sales that 'People Buy From People'.

So the goal of a good salesperson is to establish a rapport with their potential customers.

Sure. 

But what if I don't know you at all? Never met you?

In this situation, people are really buying from your System - your branding, your merchandising, your sales process.

For those customers who don't get a chance to know you...best make sure your overall Sales System works. 

#sales #selling #salestechniques #salesprocess