<p>Recorded live at the <a href="https://covesa.global/">COVESA</a> Connected Car meeting in Detroit, Rod MacKenzie, <a href="https://drivetimemetrics.com/">Drive Time Metrics</a> CEO and satellite radio pioneer, explores with host <a href="https://www.linkedin.com/in/john-macleod-76a85227/">John MacLeod</a> and <a href="http://www.rivet360.com">Rivet360</a> Chief Engineer, <a href="https://www.linkedin.com/in/roy-casino-03881910/">Roy Casino</a>, what marketers want, what’s missing and who can step up to revolutionize programming and marketing in the future car.</p>

Recorded live at the COVESA Connected Car meeting in Detroit, Rod MacKenzie, Drive Time Metrics CEO and satellite radio pioneer, explores with host John MacLeod and Rivet360 Chief Engineer, Roy Casino, what marketers want, what’s missing and who can step up to revolutionize programming and marketing in the future car.

<p>Recorded live at the <a href="https://covesa.global/" rel="noopener noreferrer">COVESA</a> Connected Car meeting in Detroit, Rod MacKenzie, <a href="https://drivetimemetrics.com/" rel="noopener noreferrer">Drive Time Metrics</a> CEO and satellite radio pioneer, explores with host <a href="https://www.linkedin.com/in/john-macleod-76a85227/" rel="noopener noreferrer">John MacLeod</a> and <a href="http://www.rivet360.com" rel="noopener noreferrer">Rivet360</a> Chief Engineer, <a href="https://www.linkedin.com/in/roy-casino-03881910/" rel="noopener noreferrer">Roy Casino</a>, what marketers want, what’s missing and who can step up to revolutionize programming and marketing in the future car.</p>

People-driven marketing in the car

Talking the Drive reimagines experiences for drivers and passengers that are smarter than radio and navigation systems, and simpler than apps and other infotainment solutions. Drawing on his unique background from building Disney theme parks to revolutionizing GPS navigation to delivering personalized audio news and podcasts, host John MacLeod invites his guests to reimagine what’s next. By connecting the dots among streaming audio, podcasts, voice technologies, navigation, AI, and self-driving cars, Talking the Drive explores the potential of delivering engaging and fun experiences for consumers and valuable services for car companies.

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People-driven marketing in the car

People-driven marketing in the car