<p>Craig underscores that it’s a high ideal to call one’s business a “People First” organization. For one, a People First business must reward success and penalize failure.</p>

Craig underscores that it’s a high ideal to call one’s business a “People First” organization. For one, a People First business must reward success and penalize failure.

People First | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.

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People First | TBS ThinkPiece by Craig Lonnee

People First | TBS ThinkPiece by Craig Lonnee