“What’s your story, and how and when does it make sense to share it as part of your brand so you can get more connected with your audience?” Today, Bijal (@bijal.launch) talks about why your story matters and why it matters to your brand in 2023. She also discusses how stories psychologically and subconsciously impact your audience in a way no one has ever talked about. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:29) Why personalized stories will continue to differentiate you and help you feel more connected with your audience in 2023. 

(2:52) How to better use your brand messaging. 

(4:21) The biggest mistake people make when it comes to personal branding. 

(5:36) The problem with telling the same story over and over again. 

(6:34) Where do people make the most common mistake. 

Would you rather watch this on YouTube? Watch it here.

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