As we strive to embody our values, it's essential to evaluate ourselves periodically. Joe Winn, also known as the "CU Geek" and a Data/Marketing Jedi, has demonstrated as President of GreenProfit Solutions that aligning your Credit Union's business model around social purpose is vital.

During this week's episode of Banking on Experience, we discuss how straying from the "People Helping People" mantra has led some Credit Union decisions astray. We must always choose the light side of the force, and it's time for a "check-up from the neck up."

Lastly, if you'd like to sign up for our live podcast tackling the liquidity crisis, you can sign up here: https://www.crowdcast.io/c/banking-on-experience-live