In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the soiled mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.

In this episode, John talks with Alana Feldman, Manager of Content Strategy &amp; Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the soiled mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.

People, Process, and Platform with Bayer's Alana Feldman

The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.

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People, Process, and Platform with Bayer's Alana Feldman

People, Process, and Platform with Bayer's Alana Feldman