In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.

The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!

Let’s dive into it!

👉 You can find Kevin here

• LinkedIn: https://www.linkedin.com/in/kbrockland/
• LinkedIn Indelible Ventures: https://www.linkedin.com/in/kbrockland/
• Website: https://indelible.vc/
• Kevin’s Podcast “SEA of Startups”: https://insights.indelible.vc/podcast

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• TikTok: https://www.tiktok.com/@moni_millares
• YouTube: https://www.youtube.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

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🗞️ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062789745407340544

📞 Schedule a free “Open Office” call with Monica: https://www.kalendme.com/en/fintechwithmoni-ejoob

We cover:

• (0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.
• (0:07:13) What does Indelible Ventures do
• (0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy
• (0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product
• (0:14:48) Establishing frameworks and processes for collecting users feedback
• (0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.
• (0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.
• (0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.
• (0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup
• (0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.
• (0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.
• (0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.
• (0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design.
• (0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire.

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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email [email protected]

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.