Public Relations has evolved quite significantly over the years and as with most industries, more so as a result of the Covid-19 global pandemic. Consumers now curate their feeds to engage more meaningfully with the brands who they feel a personal affinity for. The brands who understand this are responding by giving the people what they want and are handsomely rewarded for doing so. Take a listen to our latest podcast to find out how you can use Personal Relations to better connect with your target audiences.