Dr. Shante Cofield, aka The Movement Maestro is a physical therapist (PT) turned online business coach for movement professionals (i.e. like yoga teachers) and in today’s episode we have a BIG conversation about money, and business, with a side of social media thrown in for fun. It’s jam packed with ideas about how to overcome your “money issues” (hey, we all have ‘em), how to get strategic about starting a business, pricing, and how to stay accessible without using sliding scales! 

It’s a must-listen if you run your own business as a yoga teacher, or have a goal of working towards that!

*Ok, little disclaimer here. Shante and I share a lot of the same views on business and marketing and in this episode, you’ll hear both of us confirm each other A LOT. Which, I’ll admit, was super fun. However, I know there isn’t one right way to do anything, so if you all have suggestions for other folks who are out there doing business differently, let me know! I’d love to interview them too!

PODCAST HIGHLIGHTS

• Why figuring out what you DON’T want is just as important as figuring out what you DO want
• Why business isn’t about you
• How to pandemic proof your business
• Knowing your “5 Whys”
• Why Shante doesn’t believe in sliding scales, and how to price instead
• Shante’s value ladder for pricing
• Why the yoga community often suffers from martyrdom
• The 4 key elements to running a successful online business
• And what we thought about the movie “The Social Dilemma”
• How Shante makes her tiktoks / reels
• The business books and mentors that have gotten Shante to where she is today

FIND THE MOVEMENT MAESTRO / DR. SHANTE COFIELD

• The Movement Maestro Instagram
• The Movement Maestro Website

FIND CORA

• Cora’s Instagram
• Cora’s Website

For links & resources mentioned in this episode go to www.corageroux.com/podcastepisodes/episode45

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