This is the practical sales playbook from Europe's best for small business owners looking to grow customers, sales leaders in any sector, founders and those interested in a sales career.

In the inaugural episode of Unsung, founder Will Maunder-Taylor sits down with Peppa Wise (Sales Leader at Multiverse) to unpack from small businesses to scale ups.

This isn’t a career story but a practical breakdown of how great operators are built.

A few practical wins that stand out:

• ⁠Who to hire & Why talent, not experience, is often the real differentiator
• How to hire specifically for drive, coachability, and “intangibles”
• How to get the most from sales people down to what meetings to have when
• What KPIs and targets should you track and what does 'good' look like...specifically
• Why sales remains one of the few true meritocracies

Peppa’s story — leading teams in her early 20s inside one of Europe’s best sales engines — shows what happens when companies back potential and build around it.

If you're looking to get more customers in your company, build a sales team, or get more out of one this is for you

Timestamps

00:00 Introduction to Unsung and guest
02:00 Peppa Wise's background & young talent success
05:00 Hiring: A-players, experience vs potential
10:00 Career growth & learning from top leaders
14:00 Building teams & hiring frameworks
25:30 High performance & sales fundamentals
32:00 Pipeline, cold calling & operating rhythm
43:30 Hiring advice & breaking into sales

Follow Unsung. Unsung explores entrepreneurship through acquisition — buying and growing small businesses instead of starting from scratch.