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Pepsi: The Challenger Brand
Pepsi is the story of the underdog that refused to stay down. Born in a small Southern pharmacy as a so-called medicinal tonic, Pepsi went bankrupt twice, survived Prohibition and the Great Depression, and reinvented itself again and again to challenge the most powerful brand in the world: Coca-Cola.
From selling twice the soda for the same nickel, to breaking racial barriers in advertising, to defining youth culture with pop icons and the explosive Cola Wars, Pepsi’s rise is a tale of timing, rebellion, and reinvention. This episode follows the twists, failures, and bold moves that transformed Pepsi from near extinction into a global icon—and asks what it really takes to go from challenger to cultural force.
Irwin Farms
Georgia's #1 Bulk Wheat Straw Supplier
Cozy Earth
Use Code INFOGO to get 21% OFF
Harpoon Brewery
The shop at Harpoon Brewery is packed with exclusive apparel, cozy hoodies, stylish accessories, and
Savorista Coffee
(find them at SAVORISTA DOT COM) crafts premium decaf and half-caf coffee with full, rich flavor—wit
Old Glory
Use Code INFOGO to get 15% off at checkout
Patreon
Support the show by becoming Patreon . Listen AD free and a week early. Have some one on one time wi
Cozy Earth
Use Code INFOGO to get 41% OFF
Strong Coffee Company
Get 20% OFF at che
Support the show by becoming Patreon . Listen AD free and a week early. Have some one on one time wi
Old Glory
Use Code INFOGO to get 15% off at checkout
Strong Coffee Company
Get 20% OFF at checkout with Code: INFOGO
Mantra Matcha
Use code INFOGO at checkout and get 15%.
Every purchase helps provide meals to kids through No Kid
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Thank You for listening and Stay curious,
Kat & William
Email [email protected]
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By William and KatSend us Fan Mail
Pepsi: The Challenger Brand
Pepsi is the story of the underdog that refused to stay down. Born in a small Southern pharmacy as a so-called medicinal tonic, Pepsi went bankrupt twice, survived Prohibition and the Great Depression, and reinvented itself again and again to challenge the most powerful brand in the world: Coca-Cola.
From selling twice the soda for the same nickel, to breaking racial barriers in advertising, to defining youth culture with pop icons and the explosive Cola Wars, Pepsi’s rise is a tale of timing, rebellion, and reinvention. This episode follows the twists, failures, and bold moves that transformed Pepsi from near extinction into a global icon—and asks what it really takes to go from challenger to cultural force.
Irwin Farms
Georgia's #1 Bulk Wheat Straw Supplier
Cozy Earth
Use Code INFOGO to get 21% OFF
Harpoon Brewery
The shop at Harpoon Brewery is packed with exclusive apparel, cozy hoodies, stylish accessories, and
Savorista Coffee
(find them at SAVORISTA DOT COM) crafts premium decaf and half-caf coffee with full, rich flavor—wit
Old Glory
Use Code INFOGO to get 15% off at checkout
Patreon
Support the show by becoming Patreon . Listen AD free and a week early. Have some one on one time wi
Cozy Earth
Use Code INFOGO to get 41% OFF
Strong Coffee Company
Get 20% OFF at che
Support the show by becoming Patreon . Listen AD free and a week early. Have some one on one time wi
Old Glory
Use Code INFOGO to get 15% off at checkout
Strong Coffee Company
Get 20% OFF at checkout with Code: INFOGO
Mantra Matcha
Use code INFOGO at checkout and get 15%.
Every purchase helps provide meals to kids through No Kid
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Thank You for listening and Stay curious,
Kat & William
Email [email protected]
If you would like to support Info On The Go click the link below
https://www.buzzsprout.com/2434258/support
Follow us wherever you listen to podcasts and leave us a review.
Follow us on Facebook at Info on the Go!
https://www.facebook.com/share/g/159DdiptQh/?mibextid=wwXIfr
https://infoonthego.buzzsprout.com