Pepsi was desperate to make up ground on rival Coke in the year 1996, which led them to one of the craziest spending sprees in marketing history and one lawsuit over a harrier jet.

We're joined by writer and comedian Brandon Alexander to see if it was money well spent.

 

Sources:

Commercial https://www.youtube.com/watch?v=ZdackF2H7Qc

Coke 1995 Filings - http://getfilings.com/o0000950144-96-000807.html

Ad Brands Pepsico history - https://www.adbrands.net/us/pepsico-us.htm 

Snopes - https://www.snopes.com/fact-check/getting-harrierd-away/

NYT: Seeking consistency for a change, Pepsi plays off its 1995 campaign. - https://www.nytimes.com/1996/01/24/business/media-business-advertising-seeking-consistency-for-change-pepsi-plays-off-its.html

Through the years - https://adage.com/article/news/pepsi-cola-advertising-years/65047

Pepsi & Lucas Films - https://www.latimes.com/archives/la-xpm-1996-05-16-fi-4728-story.html 

History of Pepsi - http://www.pepsibrattleboro.com/historyofPepsi

Court Filings - https://law.justia.com/cases/federal/district-courts/FSupp2/88/116/2579076/

BBDo made Pepsi - https://adage.com/article/ad-review/bbdo-made-pepsi/132790

Daily Mirror turns Blue - https://www.marketingweek.com/pepsi-to-turn-the-daily-mirror-blue/

Concord - https://www.baatraining.com/did-you-know-about-pepsi-concorde/

Lunches lavish - https://www.upi.com/Archives/1996/04/02/Pepsi-launches-lavish-blue-campaign/6584828421200/

How Coke is Kicking Pepsi's Can - https://fortune.com/2015/11/10/coca-cola-pepsi-fortune-1996/

Nothing Else - https://adage.com/article/news/pepsi/83842 Coke inks deal - https://www.bizjournals.com/atlanta/news/2019/06/24/coke-extends-olympic-partnership.html