Authentic Influence

PepsiCo CMO Greg Lyons on People vs Consumers

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On today's episode, we are joined by PepsiCo CMO Greg Lyons for a conversation on how the American beverage giant is addressing the ways it interacts with its loyal drinkers.

Today, you'll learn:

  • How PepsiCo strives be the at the center of pop culture
  • The importance of authenticity to PepsiCo
  • The brand's diverse portfolio, and how it strives to get as individualized as possible when it comes to brand experience
  • Greg's views on engagement of "people" vs "consumers"
  • Greg's thoughts on the "mobile crisis" when it comes to content and the way brands interact with their audiences
  • Greg's advice on how to become a more authentic marketer

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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