How can we talk about the beverage giants without first talking about Pepsi?  Pepsi is not just about the iconic soda brand.  They also sell Gatorade, Fritos, Cheetos, Tropicana, Quaker Oats, and a host of other products.  Contrary to Coca-Cola, their strategy has been to diversify in both food and beverages.

Here is the book about the chip industry referenced in the podcast.

Crunch!: A History of the Great American Potato Chip

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