In 1900, the southern white rhinoceros was the most endangered of the five rhinoceros species. Less than 20 rhinos remained in a single reserve in South Africa. By 2010, white rhino numbers had climbed to more than 20,000, making it the most common rhino species on the planet. PERC fellow Michael 't Sas-Rolfes explains how free-markets can actively save the endangered species.

FreedomFest has been coined the "the world's largest gathering of free minds." On July 12, PERC Executive Director Dino Falaschetti presented "Growth is Green: Economic Performance and Environmental Quality," introducing PERC research and highlighting the benefits of Free Market Environmentalism.