Who is your customer? How do they see what you do and what you sell as valuable?  There is a definite distinction between people looking for quality over quantity, and vice versa. Does your client see the value in your talents or do they simply find value in convenience? Ask yourself. 

Also, have you delved into the world of subscriptions with your floral business?... If not, it is an ideal time to start. Get a plan in the works... you'll be happy you did. 

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