In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the significance of perception in business, emphasizing the key aspects of perceived value, availability, personality, and values. Amanda explores the vital connection between aligning client perceptions and business delivery to foster trust and enhance conversions. She provides insightful tips on how businesses can effectively manage these aspects to create a strong and authentic brand presence in the market.

What You’ll Learn

01:13 Perceived Value: Shaping Business Impressions

09:55 Cultivating Perceived Availability

15:11 Business Personality: Crafting a Consistent Brand Image

17:43 Brand Values: Aligning Perception with Purpose