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In this episode of Cheat Codes: Show Stock Edition, we sit down with Allison May of Pinnacle Livestock Solutions to unpack one of the most misunderstood forces in the show stock world—perception.

From the way animals are presented in sale photos to how families show up at jackpots, perception quietly influences outcomes at every level. But what does that actually mean for families who are just getting started?

We break down:

• How perception develops in show stock (and why it matters)
• Where it shows up—from fitting and showmanship to online sales
• Whether new families should even worry about “marketing” in their first few years
• The role social media really plays (and what you can safely ignore)
• And how emerging sale data is starting to bring more clarity to an otherwise “gut-feel” market

Allison also shares insight from tracking weekly online lamb sale averages—offering a rare, data-driven look into pricing trends, buyer behavior, and what drives value in today’s market.

If you’ve ever wondered:

• “Am I behind?”
• “Do I need to be on social media?”
• “How do I know what a lamb is actually worth?”

This episode will help you think about the show stock world in a much clearer—and healthier—way.

As always, this isn’t about shortcuts.
 It’s about understanding the game so you can play it better.