Episode 4 (30 mins) - Perception drives behaviour

“One of the biggest shifts we are seeing in the world right now is that big institutions and governments are realising that people aren't stupid”

In the fourth episode of A New Story of Sustainability, Genevieve has a chat with Wherefrom.org Co-Founder Adam Williams. In this episode Genevieve and Adam explore –

- Restorying STUCK in the times of COVID-19

- Understanding consumer PERCEPTION of sustainability

- Creating a dialogue between consumers and brands to create MINDSET SHIFTS

- SOCIAL & PHYSICAL PERMACULTURE and what it can teach us

- Amplifying INNOVATION by walking on the edges between stories

- A new ECONOMIC STORY of human and social capital

- 'Growth' as an INWARD impulse instead of an OUTER distraction

- The power of BOREDOM in catalysing creativity

- IMMERSING yourself in the living breathing ecosystem of Earth

SHOW NOTES

https://www.linkedin.com/in/adamwilliams9/

https://wherefrom.org

https://www.instagram.com/wherefrom_uk/