In this HOSS Talks FOSS 46, Matt Yonkovit, Head of Open Source Strategy at Percona, sits down with Emily Omier, Founder of Emily Omier Consulting. Emily is specialist in the positioning of cloud native open source projects.  She sits down to talk to us about how to position your project and gain additional traction in the market. We discuss the often subtle differences between positioning vs. messaging vs. marketing in a context of growing Open Source adoption and in software as service (SaaS) business models.