"Perennial Seller" explores the creation and marketing of lasting creative works. 

It emphasizes that crafting something that endures requires more than just talent, demanding significant work and sacrifice. 

The book examines how to position, market, and build a career around creations that stand the test of time. It argues that pre-creation decisions outweigh marketing tricks and highlights the importance of long-term vision over short-term fame. 

"Perennial Seller" also investigates the value of understanding your audience, building a platform, and continuously refining your craft. 

Ultimately, the book offers a guide to creating impactful, lasting works in any creative field.