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Title: Perfect Dealership
Subtitle: Surviving the Digital Disruption
Author: Max Zanan
Narrator: Will Stauff
Format: Unabridged
Length: 2 hrs and 55 mins
Language: English
Release date: 12-13-17
Publisher: Max Zanan
Ratings: 4 of 5 out of 2 votes
Genres: Business, Management
Publisher's Summary:
Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died - and died quickly.
Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who arent happy with the existing sales process. If car dealerships dont adapt, they too will face an industry-wide extinction.
Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies 15 years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including:
By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership - the only way to remain relevant and solvent in the digital age.
Members Reviews:
Perfect Dealership - Surviving the digital disruption
Perfect Dealership - Surviving the digital disruption.
By Max Zanan
This book is a must read for anyone in the automotive world. As a seasoned veteran of the car industry, I found the book to cover essential topics, such as utilizing software properly such as CRM, Dealertrack etc, - Online Sales Techniques and Compliance Training. The book broke down each department that one would find in a thriving dealership. The "Perfect Dealership" pointed out the steps & tools that could be immediately implemented that would drive up revenue and retain customer loyalty. Having the "Perfect Dealership" as part of your training materials would help develop and cultivate employee engagement, motivation, by teaching the importance of managing time and dealing with clients. Anyone in a leadership role would be able to grasp Max's usable insight, which in turn would allow them to optimize their teams talents, build a team environment between departments. Thus, improve sales and the overall morale of the dealership. Max, Great Job and Book..... (R. Buckley)
A Guide for the Modern Consumer-Friendly Car Dealership
I bought this book for a friend. And we BOTH love it. It's a quick, smart read, and should be viewed as critically important to anyone trying to survive in the car dealership business today. That industry is due for massive changes as consumers grow increasingly smart and have better and better tools to shop online for their next car. Consumers are tired of slick dealerships and deals that feel sneaky and hard to compare. It's worse than buying a mattress :) - If you want to bring your dealership in line with consumer expectations today, get this book and let Max Zanan walk you through doing it right.
Great read. Even though the topic of the car ...
Great read. Even though the topic of the car dealerships is not my area of interest, I still have an MBA and was very interested to find out how New age technologies affect this particular industry. Highly recommend this book!!!
Must have!!!
âPerfect Dealershipâ is a very educational , up to date view on todayâs very dynamic automobile sales process.