Struggling to define your Ideal Customer Profile (ICP)? You’re not alone.

In this episode of the RevOpsAF Podcast, Peter Kirk breaks down how to refine your ICP, avoid common pitfalls, and use data-driven insights to attract high-value customers while keeping the wrong ones out of your pipeline.

You'll learn:

✅ Why most ICPs are flawed from the start

✅ How to analyze customer data to find your best-fit accounts

✅ The secret to aligning Sales, Marketing, and CS around your ICP

✅ When and how to update your ICP for scaling success

🎯 If you want higher conversions, better pipeline efficiency, and stronger revenue growth, this video is a must-watch! 📌 Subscribe for more RevOps insights

🔗 Learn more and join the community: www.revopscoop.com

🔗 Follow Peter on LinkedIn: https://www.linkedin.com/in/petertkirk/